Marketing Mishaps

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Medical marketing mishaps are errors or mistakes made in the process of promoting healthcare, services, or organizations. These mishaps can have negative consequences and may damage a practice brand's reputation which may lead to... [...]

Data!

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Do you know where your new patients are coming from? Knowing the patient referral source can help you pivot your marketing strategy on demand and will help you in the long run. If you [...]

Did you know?

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Roughly 7-11% of your gross revenue should be budgeted for marketing. It’s always best to review your data and potential new targets internally with your staff and create a plan. This should include marketing, [...]

Tracking your outcomes – Where should you focus?

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In today's fast-paced business world, data is the driving force behind informed decisions and successful strategies. And at the heart of data-driven excellence lies the magic of tracking numbers! An effective marketing plan must [...]

Patient-Centric Approach

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Patient-Centric Content Marketing goes beyond promotional materials – it's about delivering informative, relevant, and empathetic content that addresses the unique needs of patients and their families. Knowledge is Power: By providing accurate, easy-to-understand medical [...]

Attracting Referrals – A Cycle for Growth

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Attracting referrals is unique to every medical practice and there is no “one size fits all” strategy when it comes to increasing your patient base through referrals. Most likely, you have a few cherished [...]

Should I Cut My Marketing Budget?

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The “new normal”. Everyone is beginning to detest these two little words joined together. Yet, this new normal is a reality and new financial questions raised for your practice might prompt the consideration of [...]

Marketing A Medical Practice During COVID-19

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Marketing works. Just ask any company who creates a campaign to push their products with the goal of gaining sales. Medical practices work the same way, except swap out ‘products’ for services and ‘sales’ [...]

Dr. Elizabeth Arguelles Helps Patients Feel Beautiful

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Board Certified Breast Surgeon Dr. Elizabeth Arguelles is partnering with a local makeup artist to help her patients feel beautiful while undergoing treatment. Dr. Arguelles has seen her patients struggle with the physical changes [...]

Fort Myers Doctor Provides Support for Breast Cancer Patients

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Since 2011, Dr. Lea Blackwell, a 21st Century Oncology affiliated physician, has sought to redesign the bra given to breast cancer patients after undergoing mastectomies, biopsies, and lumpectomy surgeries to make patients more comfortable. Now, [...]

Orthopedic Surgeon Discusses the Importance of Exercise

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Orthopaedic surgeon William Cottrell, M.D. of Orthopaedic Associates of West Florida says doctors need to prescribe exercise for their patients. The avid runner, and six time participant in the Boston Marathon, Dr. Cottrell sees the [...]