Marketing works. Just ask any company who creates a campaign to push their products with the goal of gaining sales. Medical practices work the same way, except swap out ‘products’ for services and ‘sales’ for patients. These practices exist to provide healthcare to the community and marketing allows them to do just that.
During a time where very little seems transparent and facts change hourly, honest marketing is exactly what medical practices need to get back on their feet. Although most are deemed “essential” businesses, many offices were forced to close doors temporarily and/or offer limited availability. If you, as a group practice or solo physician, did not have the resources to market correctly, your patients are in the dark about your current status.
Now is the time to let patients know where you stand, when you are opening your doors and if you have any type of alternative visits in place – such as telemedicine. Below are a few ways to reach out to patients and potential referring offices.
You’re in one of three places right now. You have either accomplished all the steps above, tackled a few of them or haven’t started just yet. If you have completed them, great! If not, it’s not too late!
Contact us about creating a customized marketing plan for you. We are now offering payment plans to ensure your patients and referring offices receive updates, fast.
Full Circle PR